Wow. What a totally kick-ass story! I'm not online a lot (except to write, read, and edit on Medium and read the news), so I'm mostly unaware of these god-awful trends. Thanks for filling in all the blanks about what believing in the "red pill" includes, and for exposing this shameless huckster. One question: what is a "shit test" which is mentioned in your first quote from the Urban Dictionary. Not really important. Just wondering. My mind is still reverberating after reading this strong and illuminating piece.